Sarah Whelband | The Bread & Butter Programme
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The Bread & Butter Programme

The best way to build up a media profile is through regular and consistent media relations, through proactive tactics designed to hit the publications we’ve identified are the ones most relevant to your target audience. This package does exactly that and includes:

Kick off strategy meeting, key messages, angles, prioritising media targets, evaluation targets, programme timings agreed

Preparation of PR materials: profile, biogs, media list etc.

Press office function:

Press release calendar

Drafting, issuing, following up of press releases (approx 1-2 per month)

Pitching for and drafting articles and relevant features

News agenda monitoring for comment opportunities

Pitching for profiles and other editorial slots for spokesperson/people

Meet and greet programme

Competitions/special offers (if relevant)

Evaluation of coverage

Fortnightly calls

Bi-monthly meeting

Ongoing working activity planner